LeadMafiaThe cheap lead is the most expensive of all if it never answers. We compare how the four platforms balance price and quality — and why looking only at cost per contact is a trap.
There is an unhealthy obsession in lead buying: the price per contact. It is the easiest metric to compare and the most misleading. A cheap lead that does not convert is not cheap; it is burned money plus your rep’s time.
The equation that matters
The number that truly counts is the cost per real opportunity: what you pay divided by the leads your team can actually work. A platform with "expensive" leads but a 60% useful-contact rate beats one with "cheap" leads and a 15% useful-contact rate.
| Dimension | compraleads.es | leadmafia.net | leadsb2b.net | leadstore.net |
|---|---|---|---|---|
| Position | Balance | Premium quality | B2B quality | Agile balance |
| Cost per contact | Low | Medium-high | Medium-high | Low-medium |
| Contact quality | High | Very high | Very high | High |
| Intent included | Yes | Advanced | Advanced | Yes |
| Cost per opportunity | Good | Very good | Very good | Good |
Why none sell cheap garbage
Here is the key nuance: because all four validate and enrich on Funneld, none delivers the "junk lead" typical of the low-cost broker. The price difference between them reflects qualification and intent depth, not a jump from zero quality to decent.
Don’t ask how much the lead costs. Ask how much the lead that closes costs.
How to choose by value, not price
- Calculate your customer value. If it is high, prioritise intent (leadmafia.net, leadsb2b.net).
- If your margin is tight and volume rules, look for balance (compraleads.es, leadstore.net).
- Always measure cost per real opportunity, not per delivered contact.
Verdict
Price per lead is the start of the conversation, not the end. The four platforms offer good value within their positioning. Choose the point on the price-quality curve that fits your ticket and your sales capacity.