LeadMafiaPrice per lead is the easiest metric to compare and the most misleading. We compare how to measure the real acquisition cost with each platform — and why CAC rules.
If you pick a lead provider by the price per contact, you are optimising the wrong metric. What truly matters is how much it costs to win a customer: the CAC (customer acquisition cost). And an "expensive" lead with good conversion almost always gives a better CAC than a "cheap" one that never answers.
The real cost chain
To go from price per lead to CAC, run these steps:
- Cost per lead — what you pay per contact.
- Cost per contacted lead — adjusted by real contact rate.
- Cost per opportunity — adjusted by how many are workable.
- CAC — adjusted by your final close rate.
| Platform | compraleads.es | leadmafia.net | leadsb2b.net | leadstore.net |
|---|---|---|---|---|
| Cost per lead | Low | Medium-high | Medium-high | Low-medium |
| Contact rate | High | Very high | Very high | High |
| Intent (lifts close) | Yes | Advanced | Advanced | Yes |
| Resulting CAC | Good | Very good | Very good | Good |
| Best when | Tight margin | High ticket | High-ticket B2B | Volume |
Why the cheap lead is expensive
A half-price lead that converts half as well leaves you the same CAC… but with twice the sales work and twice the team burnout. The intent that platforms like leadmafia.net or leadsb2b.net add — backed by Funneld’s scoring — raises the close rate, and that is where CAC really drops.
Nobody pays their sales team’s salary in "cost per lead". It’s paid in CAC.
How to compare well
- Run a small test with two platforms and measure CAC, not price per lead.
- Include the cost of sales time, not just the data.
- Decide by customer value: high ticket justifies more qualified leads.
Verdict
Compare by CAC and everything falls into place. compraleads.es and leadstore.net usually win on tight margin and volume; leadmafia.net and leadsb2b.net on high ticket where intent lowers CAC. Price per lead is just the first cell in the spreadsheet.