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Data enrichment by API with Funneld

How to complete your CRM and forms in real time with Funneld’s enrichment API.

Half a CRM full of gaps: companies with no sector, contacts with no title, leads with no phone. Funneld’s enrichment API fills those gaps in real time, record by record.

API enrichment is one of the most practical applications of a data engine: you connect your CRM or forms to the API and, each time an incomplete record comes in, it is automatically completed with reliable attributes.

What the API enriches

  • Firmographics: sector, size, company revenue.
  • Contact: verified email and phone.
  • Technology: which tools the company uses.
  • Intent: real-time interest signals.

How it works with Funneld

Funneld’s API integrates with your CRM and forms to enrich in real time: the visitor fills in an email and, instantly, your system knows their company, sector and role. All validated and deduplicated on the same engine that feeds qualified leads.

A form asks for an email; with the right API, you receive a whole company.

What it’s for

  • Shorten forms (ask less, know more).
  • Qualify leads automatically on entry.
  • Keep the CRM clean and complete with no manual work.

Conclusion

API enrichment turns your CRM from a notebook of gaps into an actionable database. It is another face of the same Funneld engine behind qualified leads: data, put to work in real time.

Funneld

The data that moves your pipeline, before it is sold.

Funneld operates the data-mining and business-intelligence engine that makes a qualified lead possible.

Keep reading

CriteriaFirmographic enrichment: data that closes B2B salesCriteriaCRM integration: how the lead platforms compareData & AIFunneld OS: the proprietary data-mining platform