LeadMafia80% of sales close after several contacts, yet most reps give up on the first or second attempt. Sales cadence — how many touches and through which channel — decides how many bought leads end up converting.
Buying a good lead and abandoning it after one unanswered call is throwing money away. Cadence is the structured plan of contacts that gives each lead the chances it needs to convert.
Why a single attempt isn’t enough
A lead doesn’t answer for a thousand reasons unrelated to you: in a meeting, driving, busy. Persisting with judgment — not harassing — multiplies the contact rate. The sector data is clear: it takes several attempts to reach most people.
A cadence that works
- Day 1: immediate call + backup email.
- Day 2-3: second call at a different time.
- Day 5-7: third touch via an alternative channel (WhatsApp, email).
- Week 2-3: a value touch, not a sales touch.
| Touch | Channel and goal |
|---|---|
| 1 | Hot call |
| 2 | Call at another time |
| 3 | Email or message with value |
| 4+ | Spaced nurturing |
Multichannel, not single-channel
Combining call, email and messaging reaches those a single channel misses. And because the lead arrives with contact data verified by the Funneld engine, each channel is more likely to work.
The rep who gives up on the second attempt gifts the leads to the one who reaches the fifth.
Conclusion
Define a multi-touch, multichannel cadence and stick to it. It’s not harassment: it’s giving each bought lead the chances it statistically needs to convert. It’s the difference between squeezing a batch or wasting it.